Independent

General Merchants

◷ Ormeau Road, Belfast, Northern Ireland · ££ · Independent
Ratings refresh from Google Places

What's behind the bar

Roaster
White Star Coffee
Espresso machine
Not yet confirmed
Grinder
Not yet confirmed
Milk
Not yet confirmed

Roaster, machine and grinder details last verified June 2026.

The cup

Antipodean-style all-day brunch cafe at 361 Ormeau Road pouring local Belfast roaster White Star; an independently owned local group with several Belfast sites. Pours White Star Coffee.

Brew methods

Espresso Batch brewV60 / pour-overAeroPressCold brewProper decaf

The cake cabinet

🍰

Coffee & cake

Cake and bakes on the counter. Signature items not listed yet.

General Merchants: coffee and cake, answered

What coffee roaster does General Merchants use?

General Merchants pours White Star Coffee.

What espresso machine does General Merchants use?

General Merchants has not had its espresso machine confirmed on Crumb & Crema yet. We list the machine and grinder for every cafe that tells us.

Is General Merchants independent?

Yes. General Merchants is an independent, owner-run cafe. Crumb & Crema lists independents first, with chains off by default.

Does General Merchants have cake?

Yes. General Merchants serves coffee and cake.

On the Belfast trail

General Merchants is one stop. Let us plan a walkable coffee and cake crawl across Belfast.

Plan a Belfast crawl All in Belfast